architecturaldepot.com
Architectural Depot is an e-commerce retailer specializing in decorative millwork products, including ceiling medallions, wall panel moldings, custom railings, and columns, serving the DIY and contractor industries.
41% more revenue, 216% longer engagement, and 28% more checkouts
PROBLEM: The site was visually outdated, structurally confusing, and built around a single audience, leaving contractors underserved and buyers unable to self-serve on the specs and product information they needed to purchase with confidence.
SOLUTION: A full UX redesign addressing navigation architecture, product discovery, and developer handoff, built on a token-based atomic design system and validated through GA4 analytics post-launch.
